CPM ridiculously low?

TigerXtrm said:
Yeah this annoys me to no end.

CPM = What the advertiser pays to Google per 1000 impressions.
RPM = What you earn after everyone has gotten their cut.

First YouTube takes 45% and then your network takes their percentage. When I see people talk about a 2 dollar CPM...

2 - 45% = $1,11

1,11 - 10% (at best) = $0,99

I really hope no-one out there is getting a RPM of 99 cents :D
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10% at best? Many bigger channels have 95/5 or better.
 
Yah I hope the term CPM/RPM will be more accurate.. If the final earnings then it's rpm not cpm :(

Mine drops too.. I'd say 40%
 
Shane.C said:
No they don't... :/ I own an MCN I know how it works..
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So you're trying to tell me then that Polaris does nothing for me AD-wise, I don't get it...

Because the number that shows up in the analytics on YouTube is the number that shows up in my Maker Dashboard.
 
omgurheadsgone said:
So you're trying to tell me then that Polaris does nothing for me AD-wise, I don't get it...

Because the number that shows up in the analytics on YouTube is the number that shows up in my Maker Dashboard.
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Pretty much then yes.. If your estimated earnings are the same as your payout then your MCN has sold/served no ads on your channel for that month.

I think you'll find this "premium advertising" is a myth in 95% of cases..
 
Shane.C said:
Pretty much then yes.. If your estimated earnings are the same as your payout then your MCN has sold/served no ads on your channel for that month.

I think you'll find this "premium advertising" is a myth in 95% of cases..
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Can anyone else confirm this.
 
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uberdanger said:
It has nothing to do with ad team, I'm with the best network in the world for ad sales. It's because there are no in-stream/postroll ads on 90% of my views, because I got around 1,5 mil views extra on shorter videos like 2 minutes long. 5+ minutes usually get the pre-roll ads, short videos don't, aka super short videos = super low CPM , regardless of ad sales. My longer videos like my Spore let's play is 18+ dollars.
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Videos even less than 2 minutes of length still shows in-steam ads (at least this is what i see in my YT reports), the question is how many and how often advertisers would want to advertise expensive insteam ads on super short videos... but video of only 2 minutes length or less still show insteam ads.

(i can not do deeper estimates as i got only very few videos that is less than 2 mins and + they are not popular/viral = means very less video views to look at and to judge, but the fact is that i see insteam ads in the reports on those vids too)
 
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Invisible said:
Videos even less than 2 minutes of length still shows in-steam ads (at least this is what i see in my YT reports), the question is how many and how often advertisers would want to advertise expensive insteam ads on super short videos... but video of only 2 minutes length or less still show insteam ads.
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Completely agree! We get more than 1/3rd of our instream ads from a single 2.4 min long video. The content matters (not so much the diuration)
 
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