CPM ridiculously low?

Melody Anne said:
See, I tried to earn everyone. It will probably drop by 70-80% of your December high. Don't freak. It will stabilize in a couple of months. Just keep making great content and keep growing!
Click to expand...
Mine dropped with about 15%, though my december "high" wasn't even 5 dollars.
 
My cpm is lower than 2 dollars -_- and I started to see this effect take place in december. Towards the middle to end of the month. However the start of january has just been atrocious. Now that I think about it tho, I started having good months consistently starting in june. I thought that was just me making progress but I guess the time of the year had alot to do with it to.........LAME!!
 
Our drop wasn't as bad as last year. We're off by roughly 40%, but it already is starting to creep back up. Based on what we saw last year, we should have no issues staying above $10 for this month.
 
When you say "CPM", what figure are you actually talking about? Everytime someone mentions "CPM", they seem to be using a different definition and it's confusing because everyone ends up comparing apples with oranges.

Is this the "playback based CPM" figure in analytics or are you in fact talking about RPM? (money earned per 1000 total views)
 
CrownAcademyEnglish said:
When you say "CPM", what figure are you actually talking about? Everytime someone mentions "CPM", they seem to be using a different definition and it's confusing because everyone ends up comparing apples with oranges.

Is this the "playback based CPM" figure in analytics or are you in fact talking about RPM? (money earned per 1000 total views)
Click to expand...

I always get this stuff mixed up...........
 
Thats interesting that it has this trend at the start of the year. I don't pay much attention, still waiting for Google's letter to come through with the verification PIN, my earnings are on hold until then, but I believe I got past the verification threshold
 
omgurheadsgone said:
Woah, that's insanely low. Mine is still over 5$, for now.

Polaris hooking it up with their ads team I guess.



What network are you with? I almost hit a 10$ average CPM in December.
Click to expand...
It has nothing to do with ad team, I'm with the best network in the world for ad sales. It's because there are no in-stream/postroll ads on 90% of my views, because I got around 1,5 mil views extra on shorter videos like 2 minutes long. 5+ minutes usually get the pre-roll ads, short videos don't, aka super short videos = super low CPM , regardless of ad sales. My longer videos like my Spore let's play is 18+ dollars.
 
CrownAcademyEnglish said:
When you say "CPM", what figure are you actually talking about? Everytime someone mentions "CPM", they seem to be using a different definition and it's confusing because everyone ends up comparing apples with oranges.

Is this the "playback based CPM" figure in analytics or are you in fact talking about RPM? (money earned per 1000 total views)
Click to expand...

Yeah this annoys me to no end.

CPM = What the advertiser pays to Google per 1000 impressions.
RPM = What you earn after everyone has gotten their cut.

First YouTube takes 45% and then your network takes their percentage. When I see people talk about a 2 dollar CPM...

2 - 45% = $1,11

1,11 - 10% (at best) = $0,99

I really hope no-one out there is getting a RPM of 99 cents :D
 
You must log in or register to reply here.
Back
Top