YouTube - A sweatshop?

Chef Kendra said:
She's makes between $100k - $130k a year with her channels, that seems relevant to me. Plus, when you have people to edit your videos for you and all that type of stuff I bet it's much easier to do something like 20 videos per week. So she's not a "big player" as you call it, but she cashing checks working from a her living room, and if she enjoying it too...win.
Click to expand...
Money doesn't have to do with her relevance, her growth has completely halted.
 
Semi off topic, but I'm wondering about the length of videos and how they impact earnings. My videos tend to be between 10 and 20 minutes long. So my editing takes longer, rendering takes longer etc. I see other channels in same niche now posting 3 or more vids a day that are about 5 mins.

They are all starting to behave more daily views, which makes sense but I'm wondering if the length if videos impacts CPM rates. I seem to remember reading somewhere that longer videos get better paying ads but I can't remember where I read that!

Thanks. And I refuse to feel sorry for someone who makes $130k making you tube videos. I used to have to work 80hour weeks and commute to NYC daily and sleep with my blackberry for that kind of money!!!
 
CrownAcademyEnglish said:
Interesting article - thanks for posting. I'd never heard of Olga before either.
Click to expand...

Funny, me neither. Then again I'm not in her demographics. I did enjoyed the article, and like someone with kick butt work ethic.

What was interesting was the bit about how CPM and stuff will continue to go down and the Google/YouTube guy was basically like "so what, as long as YouTube grows." Also the part about diversification.
 
Last edited:
Chef Kendra said:
Funny, me neither. Then again I'm not in her demographics. I did enjoyed the article, and like someone with kick butt work ethic.

What was interesting was the bit about how CPM and stuff will continue to go down and the Google/YouTube guy was basically like "so what, as long as YouTube grows." Also the part about diversification.
Click to expand...


Same for me. I might not particularly like her content (I'm not her target audience either), but yeah, I admire her drive and results. My strategy is quite different to hers but her story is inspiring for sure.
 
CrownAcademyEnglish said:
Same for me. I might not particularly like her content (I'm not her target audience either), but yeah, I admire her drive and results. My strategy is quite different to hers but her story is inspiring for sure.
Click to expand...

My strategy is different also, there is no way I'm ever trying to put out 20 videos a week and have 5 channels or whatever. 2 vids a week is a challenge for me. Different strokes and all that... ;)
 
She has multiple revenue streams, not just ads on her videos. She also does product sponsorships/placements. Her website does have ads (minimal) and she also has merchandising.

I talked with her at 2013 Vidcon and some of her methods of growing her channel were exactly what I was doing with mine even though we have very different content. One such method was that when somebody would subscribe to our channels, we would go to their page and thank them for visiting/subscribing.

Whether one thinks she's relevant or not, she's still working it.

On a side note, on her About page, it shows the following information. Does this mean anything other than her channels are connected to one Adsense account? Or, what exactly does it mean?
 

Attachments

  • DELETE.JPG
    DELETE.JPG
    14.6 KB · Views: 13
I read the article. I was thinking her channel revenue should be higher for the channels and amount of work she's doing. I'm not saying the amount is anything to sneeze at but some youtubers have 1 million subscribers, sell things and do outside youtube stuff but can promote themselves to getting 1 million views on a single video. I just think she could cut herself some slack and focus on smarter promotion.
 
On the 'sweatshop' note, there are a lot of hours of work involved for her to get that $100K+. It is disappointing that YouTube ad rates are far below what broadcast/traditional media receives for their content.
 
You must log in or register to reply here.
Back
Top