Haha, I bet the recruiter is referring to the 68% you get with AdSense on websites. Looks like the recruiter is either
a) clueless
b) terribly misinformed
or
c) attempting to deceive the OP
FreshBaked, what is this recruiters name/email?
Clarification on ad revenue splits please
- Thread starter FreshBakedDisney
- Start date
a) clueless
b) terribly misinformed
or
c) attempting to deceive the OP
FreshBaked, what is this recruiters name/email?
FreshBakedDisney
Active Member
I won't say, as I'm not trying to expose anyone really. I'm looking only to know what's real. How this actually works. But you're saying 68% is the typical cut for websites using AdSense then? Which is different than the cut provided to youtube channels.
No really, this guy is either spreading false information or trying to deceive people so he can get commission. Do you really want to let him continue? That doesn't make any sense.
And yes, the cut for AdSense on websites and YouTube is different.
Tarmack
Rhetorical Porcupine
The cut for YouTube is higher simply because YouTube is more expensive to operate than Adsense embeds on websites people run themselves.
The plain facts are as follows.
YouTube takes 45% of all ad earnings for ads displayed on YouTube or any embedded views outside.
This leaves 55% of overall revenue for the channel if they are not partnered with a network.
Networks revenue split is applied to the 55% channel earnings unless other shenanigans are going on (always read your contract).
Some networks sell additional ads which can either increase the CPM (more expensive ads) or the fill rate (more views will have ads show).
Basically, Freedom has no outside ad sales, so their other features (dashboard, forums) need to be enough to you to give up a portion of revenue. Networks that do have ad sales can cause overall earnings to be higher than just Adsense even accounting for the revenue share. However, this is never guaranteed unless you are already a large channel (negotiation of custom contracts tends to begin in the 1 million view per month range).
The plain facts are as follows.
YouTube takes 45% of all ad earnings for ads displayed on YouTube or any embedded views outside.
This leaves 55% of overall revenue for the channel if they are not partnered with a network.
Networks revenue split is applied to the 55% channel earnings unless other shenanigans are going on (always read your contract).
Some networks sell additional ads which can either increase the CPM (more expensive ads) or the fill rate (more views will have ads show).
Basically, Freedom has no outside ad sales, so their other features (dashboard, forums) need to be enough to you to give up a portion of revenue. Networks that do have ad sales can cause overall earnings to be higher than just Adsense even accounting for the revenue share. However, this is never guaranteed unless you are already a large channel (negotiation of custom contracts tends to begin in the 1 million view per month range).
FreshBakedDisney
Active Member
As far as I'm concerned, it's part of the process. I have been approached by many networks, and have always had the feeling that we're being hustled in some way. But if my channel is improved in the process, maybe I just have to take my medicine. I'm not a watchdog. I'm not here to police the process. I just want what's best for my channel.
It does seem like Networks have their value, it must be so or there wouldn't be so many of them with so many channels attached. I guess my next question is what are they doing that I can't already do for myself?
Tarmack
Rhetorical Porcupine
That's like asking what do restaurants have for health eating options. There are a lot of restaurants and they're all different. Compare your contract offers. At the end of the day, you're not entitled to anything that isn't in the contract. For what they can do that you can't, honestly you're not big enough to get any of those kinds of contract additions. That said, on the side of things like SEO tools, music libraries, potentially increased CPM, etc there are certainly features for the low to mid-sized channels which make life easier.
And yes, you're right. You aren't a watch dog. We spend a great deal of time here answering questions however and if networks are playing fast and loose with reality, it helps us a great deal to ensure that the best advice possible is given. We're certainly not against giving out plenty of free advice, but ideally it is a two way street.
And yes, you're right. You aren't a watch dog. We spend a great deal of time here answering questions however and if networks are playing fast and loose with reality, it helps us a great deal to ensure that the best advice possible is given. We're certainly not against giving out plenty of free advice, but ideally it is a two way street.
FreshBakedDisney
Active Member
Re: "There are a lot of restaurants and they're all different. Compare your contract offers"
Yeah, but aren't they all pretty much the same too? At least the initial pitches have all been the same. I've never gotten to the contract phase though, so you could be right.
Re: "For what they can do that you can't, honestly you're not big enough to get any of those kinds of contract additions."
I have no idea what I'm entitled to, if anything. I'm asking only is there value. For any (non-gaming) channel. It seems like I'm giving up some percentage, but what does that buy me? You mentioned SEO, music, etc. But if I don't need help there, am I only then shopping for the best CPM?
"if networks are playing fast and loose with reality, it helps us a great deal to ensure that the best advice possible is given. We're certainly not against giving out plenty of free advice, but ideally it is a two way street."
Understood. But you (or someone) asked for the name and email address. That seemed more personal to me. Knowing it's Freedom should be enough. For what it's worth, the person I'm working with seems very sincere and has given me a fair amount of his time. It's very possible he's misinformed.
I'm sorry if this conversation got sidetracked like it has. I just feel like I'm missing something. It's funny in a way to hear the heat being thrown at networks. I've never heard of one that didn't get flamed some where, yet everyone seems to be in one....or looking to be in one. Just want to know why. Why I should or why I shouldn't. Not just uninformed venom, but real information. For that I thank you.
Yeah, but aren't they all pretty much the same too? At least the initial pitches have all been the same. I've never gotten to the contract phase though, so you could be right.
Re: "For what they can do that you can't, honestly you're not big enough to get any of those kinds of contract additions."
I have no idea what I'm entitled to, if anything. I'm asking only is there value. For any (non-gaming) channel. It seems like I'm giving up some percentage, but what does that buy me? You mentioned SEO, music, etc. But if I don't need help there, am I only then shopping for the best CPM?
"if networks are playing fast and loose with reality, it helps us a great deal to ensure that the best advice possible is given. We're certainly not against giving out plenty of free advice, but ideally it is a two way street."
Understood. But you (or someone) asked for the name and email address. That seemed more personal to me. Knowing it's Freedom should be enough. For what it's worth, the person I'm working with seems very sincere and has given me a fair amount of his time. It's very possible he's misinformed.
I'm sorry if this conversation got sidetracked like it has. I just feel like I'm missing something. It's funny in a way to hear the heat being thrown at networks. I've never heard of one that didn't get flamed some where, yet everyone seems to be in one....or looking to be in one. Just want to know why. Why I should or why I shouldn't. Not just uninformed venom, but real information. For that I thank you.