Good ideas from everyone. Thanks for the input[DOUBLEPOST=1390594858,1390584402][/DOUBLEPOST]So this is what I am putting in the jon description.
"Created and managed a brand identity across multiple media platforms, totaling over 680,000 public impressions for use in ad sales. Responsibilities include video production, web development, advertising, and frequent public speaking to a large audience."
I think this is accurate, but explains what the back end of the youtube business is. Creating a brand to gain ad impressions, using a variety of media (websites, social, ads, videos etc.) I included the list of responsibilities to show that I am well rounded, since this is a grad school application. I said large audience since my avg view per video (total views/total videos) is about 2400. Does anyone see a problem with the way this is phrased?