Working with Brands & Brand Deals

[LaneVids]

Hey everyone,

I was wondering if any of you guys have worked with any brands before. I have worked with a couple, and I really didn't know if I was being paid a good rate or what to expect. Can you guys give any advice or help with how much I can charge a brand?

Thanks!

 

[Wreckless Eating]

We usually charge based on 30 to 60 day estimated view counts and target a $50-100 CPM for a custom video.

 

[Shane]

$10,000 for around 100-150 thousand views would be normal in my view.

 

[LaneVids]

We usually charge based on 30 to 60 day estimated view counts and target a $50-100 CPM for a custom video.

Thanks for the info. To get your estimation, do you just take the average of your videos' views and base it on that?[DOUBLEPOST=1421438089,1421437900][/DOUBLEPOST]

$10,000 for around 100-150 thousand views would be normal in my view.

Are you figuring this out based on a ~$10 CPM?

 

[Shane]

Are you figuring this out based on a ~$10 CPM?

$10k for 100,000 would be a $100 cpm

 

[Wreckless Eating]

Thanks for the info. To get your estimation, do you just take the average of your videos' views and base it on that?

You can't simply take an average because brands want more information than that. You need to figure out the average of the same type of video within that specific category first, figure out 30 and 60 day views and then subtract a percentage because branded content usually doesn't do nearly as well. Always put yourself in a position to over deliver on expectations even if you make less money because that leads to more work down the line and long term contracts for branded content.

 

[LaneVids]

You can't simply take an average because brands want more information than that. You need to figure out the average of the same type of video within that specific category first, figure out 30 and 60 day views and then subtract a percentage because branded content usually doesn't do nearly as well. Always put yourself in a position to over deliver on expectations even if you make less money because that leads to more work down the line and long term contracts for branded content.

Thanks for the info. Great advice.