Why do people do sub4sub?

I have never technically sub4subbed, but I do like to subscribe to anyone who subscribes to me first. And even tho I don't do it I still get quite a few ghost subs for some reason.
 
I think its the hope that those subs will share your videos. I'm sure 90 percent of them never will but there are people out there that like to help out other channels. Communities seem to grow together like this sometimes.
 
its most common with newer youtubers. im pretty sure 90% of all youtubers have tried it. I do have to agree that its more for "looking good" number-wise than improvement.
 
They do it because it's convenient to them, it's easy. when people sub4sub they do it because it makes it look like they have active subscribers, and people watching there videos. It's sad that there is very little of a chance that somebody will actually watch your videos when you sub4sub. it's a shame!
 
In some cases, it does help but most of the time it really doesnt help due to the subs expecting something out of the sub4sub.
 
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