If your retention is OK, then I see no reason to create shorter videos.
@Parcel I know there is a lot of truth to your comment. I also went through about 15 of my videos, just a quick check, and the videos that were 7 minutes or long had an ad and the shorter videos just had a banner ad.[DOUBLEPOST=1398985068,1398984775][/DOUBLEPOST]
I would like to create a branded segment that is meant for quicker consumption. Mor fun, more action, less talking =)
7 minutes? I was actually talking about clips such as 30 seconds to a minute long lol but thanks Mark.
I was doing the test with 7 minute videos but like you mentioned, ads will still show for viewers if the video is shorter. My target video length is in the 3-4 minute range. As long as an ad is presented a reasonable amount of times, I will be happy. Banner ads are not enough to wet my beak =)
10 minute plus videos also get ads in the middle but thats only for partners with networks.
I dont know what everyone is saying but lenght of vido does in fact matter in the effect of your earnings and CPM which is earnings. Longer the video the higher ads you get like 30 second ads. 10 minute plus videos also get ads in the middle but thats only for partners with networks.