Should I do this or is this a scam?

I'd say take a chance once you've done some research into it and if everything seems to be legit then go for it, but if it seems too suspect or scammy don't do it as it could cause problems out of nowhere.
 
I can confirm it is just spam mail for promotion. I look into the site and anyone can post anything, Same old third party tracking plugins websites use for selling your information. It does not seem interested in doing work but rather others do it for free. Lastly, it has one of the most sloppy TOS i have ever seen, i don't even know if this is legal: fashionpotluck.com/terms-and-conditions

Plus they only want "woman" to post:

The content:
Fashion Potluck was created and has as its main goal to serve as a democratic and public social media platform that deals with fashion and lifestyle related content for the female audience; created by women, for women, and curated by women. The platform itself makes no attempt to control the quality of the content posted within the site. The ability to “guard” against abusive content or that which does not fall under the intended focus and content goal of the site, as stated, is extremely limited and as such, Fashion Potluck as a project and institutional entity counts on the participation of its registered women user base to help in the curation of the content. Anyone can join FashionPotluck.com as a platform, but only women are currently allowed to post.
 
It does not seem interested in doing work but rather others do it for free.

Yeah, that is my problem with sites like this. It's like they have this idea for a website, invest loads of money into it, set up a company, employ a load of staff and then don't budget anything for paying people to create the content.

I've just browsed the site and it's full of really badly written articles mostly copy-pasted from wikipedia and full of links to 3rd party commercial websites. In other words, people are signing up to spam their own websites lol.
 
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