Setting up your own parent company?

[OliverFrenchie]

Something that I've noticed quite a lot recently is the increasing amount of 'parent' companies (similar to the likes of Machinima, Fullscreen, Vultra, etc...) to partner your own channels.

A good example of this is BebopVox, a Minecraft vlogger who is partnered under the parent of "Natural Selection Studios", a company which he started and he owns and that all channels underneath that name are currently partnered with.

My question is this, is it better to set up your own company/production company to then partner your own YouTube channel (and give yourself a higher CPM rate) than to be partnered under a big name (Machinima, etc...). If it is better to set up your own parenting company then, how do you go about it?

 

[Styxie]

There isn't enough info about things like this out there! Would like to know too

 

[unknown_user0032]

Setting up a network is a MASSIVE amount of work, one that many of these so-called networks don't realise. It results in people not getting paid, people being in illegal, endless contracts and basically a bunch of kids managing channels without any real knowledge how.

Bebop Vox isn't a parent company if he is partnered by someone else. Parent companies make their own money and have to apply to YouTube in order to be one. For the most part licences are required, time, money... it's a full time profession.

Honestly? I'd just get partnered and make your cash through that.

 

[OliverFrenchie]

Setting up a network is a MASSIVE amount of work, one that many of these so-called networks don't realise. It results in people not getting paid, people being in illegal, endless contracts and basically a bunch of kids managing channels without any real knowledge how.

Bebop Vox isn't a parent company if he is partnered by someone else. Parent companies make their own money and have to apply to YouTube in order to be one. For the most part licences are required, time, money... it's a full time profession.

Honestly? I'd just get partnered and make your cash through that.

BebopVox isn't the parent company, Natural Selection Studios however, is. Other channels like CollegeHumor and Smosh are partnered with these parent companies created by them.

I understand it'd be a huge amount of work, I was just curious to how people got there in the first place and how beneficial it really is.

 

[unknown_user0032]

BebopVox isn't the parent company, Natural Selection Studios however, is. Other channels like CollegeHumor and Smosh are partnered with these parent companies created by them.

I understand it'd be a huge amount of work, I was just curious to how people got there in the first place and how beneficial it really is.

It's beneficial if you have the money to set it up these days (given how easy it is to earn money elsewhere on YT etc). I think the problem is there are so many scam 'companies' out there, it's hard to get your name trusted. I mean look at Machinima. They were once the biggest and best and are now on the verge of insolvency because of their dodgy terms and conditions with some users has lost them a major following.

 

[unknown_userr433436365]

Setting up your own MCN is sooooooooooo much work, per 200 partners it`s about a full-time job for 3 people.

Do you mean setting up a content aggregator though?

 

[OliverFrenchie]

Setting up your own MCN is sooooooooooo much work, per 200 partners it`s about a full-time job for 3 people.

Do you mean setting up a content aggregator though?

I'm not entirely sure on the terminology I'm afraid. I mean a company that provides partnerships to users, and in this case, a company or provider of partnerships for your own channel to earn a higher CPM.

 

[unknown_userr433436365]

I'm not entirely sure on the terminology I'm afraid. I mean a company that provides partnerships to users, and in this case, a company or provider of partnerships for your own channel to earn a higher CPM.

Well for an MCN you`ll need a fair bit of capital (starting finance + assets) because of how many staff you`ll need and equipment. Partnership team , Ad sales team (if you want higher CPMs) , payments team etc

A content aggregator means to make a sub-network under a network that already does that e.g. Yeousch and Creator-X under Fullscreen or Lirox Network and TSTV Entertainment under Vultra.
What a content aggregator means in network terms is the sub-network handles their channels, partners support etc while the network above them deals with the payments , partnerships etc.
And in return the content aggregator gets a split of the profits (the reason why most kids set them up in the first place)

And then you have not so legal methods like QuizGroup uses for its networks which is just get their sub-networks to send them a list of names to be partnered, there`s trouble in this because sometimes they partner people who didn`t sign up to be partnered at all.

 

[unknown_user010101]

Firstly,you need 18,if you want YOUR OWN then you need to collect a certaint ammount of people to create a bussiness .Then you can get your cms [ maybe ] and partner people.Or you can be a sub-network or Content Aggregator which is much easier ! )