Question about CPM and Playback-Based CPM

Gavin80001

Gavin80001

Well-Known Member
I appreciate you all have asked my stupid a** questions, and I have one more.
The network I'm in, never mentioned Playback-Based CPM. Instead, just normal CPM they showed when I got paid. I know what both are, and what they do, but I had a question. I'm leaving TGN and joining Creative Nation, and instead of them displaying 'CPM' like my network does, they display Playback-Based CPM. So, do all networks use Playback-Based CPM, or only some? I'm just worried because of the way it works if I'll be making less money or more. Thanks! Sorry if this question doesn't make sense. xD
 
AHelpfulGuy said:
You mean under Ad Performance in Analytics? CPM is always displayed as Playback-based when you click on that tab.
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Na, when I get paid by TGN it says CPM, but in Creative Nation it says Playback Based PCM. Reason I'm confused is because TGN doesn't allow us to see our ad performance in analytics so I'm wondering if all networks use play back baded or just a selected few. That's why I'm concerned if I'll be making more or less.
 
Gavin80001 said:
Na, when I get paid by TGN it says CPM, but in Creative Nation it says Playback Based PCM. Reason I'm confused is because TGN doesn't allow us to see our ad performance in analytics so I'm wondering if all networks use play back baded or just a selected few. That's why I'm concerned if I'll be making more or less.
Click to expand...
No, but I mean under analytics " CPM is always displayed as Playback-based when you click on that tab."

All MCNs, have playback/impression based CPM. it's the ads that determine them.
 
AHelpfulGuy said:
No, but I mean under analytics " CPM is always displayed as Playback-based when you click on that tab."

All MCNs, have playback/impression based CPM. it's the ads that determine them.
Click to expand...
Guess that's my answer. But one quesiton, what the hell does MCN stand for? xD
 
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