KiddieToysReview
I Love YTtalk
What are some of the things we can do to maximize the chances that our video will be suggested as a related video on a bigger and more popular channel?
Let's take it as given in this scenario that our videos are good quality, all meta-data filled in correctly, good thumbnails, etc, etc. Let's take regular uploads as a given requirement and some active subs as well.
What are some other specific strategies that can be used to maximize the chances?
Let's have an example:
Very popular kids channel, lets' say Ryan or DCTC, has 5 science experiment videos for kids (like lava lamps, soda and vinegar, etc).
We have filmed 7 science experiments along the same lines. All meta-data filled in, description fully maxed out at 5000 characters with all relevant and long tails, title has all the keywords. Thumbnails are bright, vibrant, happy, etc. Video is tight with all the fat trimmed off.
We put it up. Our subscribers are nice and we get a 10% view rate, so about 100 views in the first day. Engagement is good at about 35-40%. We continue to put all 7 up over the next week.
Youtube algorithm scans all our 7 videos meta-data and takes in the initial analytics. It already has the other popular channel's data in its database, including all other toy channels and other channels that do science experiments (let's say there are several thousands).
The algorithm then does a meta-data match to see which of the other channels videos our meta-data matches the closest (since YT can't analyze the visual content).
It puts our 7 videos in a queue of other science experiment videos from all other toy channels that also may be featured on this popular channel's videos. It's a big stack of thousand of videos. Those the algorithm judges more relevant (based on channel type, authority, meta-data) rise to the top of the stack.
The algorithm continually looks at analytics (since the meta-data is now fixed) to see how our 7 videos stack up against all other channel's videos, and allocates a related video slot in the popular channel to whichever of the thousands of science videos is getting the best retention, views, etc.
The algorithm leave the video there for awhile and checks analytics to see how it is performing in terms of view count and retention. If it's not good, it drops it off the stack and allocates another video.
Some ideas
Running through this analysis, I think the following would be some of the factors to maximize chances of getting featured as a related video:
Thanks!!
Let's take it as given in this scenario that our videos are good quality, all meta-data filled in correctly, good thumbnails, etc, etc. Let's take regular uploads as a given requirement and some active subs as well.
What are some other specific strategies that can be used to maximize the chances?
Let's have an example:
Very popular kids channel, lets' say Ryan or DCTC, has 5 science experiment videos for kids (like lava lamps, soda and vinegar, etc).
We have filmed 7 science experiments along the same lines. All meta-data filled in, description fully maxed out at 5000 characters with all relevant and long tails, title has all the keywords. Thumbnails are bright, vibrant, happy, etc. Video is tight with all the fat trimmed off.
We put it up. Our subscribers are nice and we get a 10% view rate, so about 100 views in the first day. Engagement is good at about 35-40%. We continue to put all 7 up over the next week.
Youtube algorithm scans all our 7 videos meta-data and takes in the initial analytics. It already has the other popular channel's data in its database, including all other toy channels and other channels that do science experiments (let's say there are several thousands).
The algorithm then does a meta-data match to see which of the other channels videos our meta-data matches the closest (since YT can't analyze the visual content).
It puts our 7 videos in a queue of other science experiment videos from all other toy channels that also may be featured on this popular channel's videos. It's a big stack of thousand of videos. Those the algorithm judges more relevant (based on channel type, authority, meta-data) rise to the top of the stack.
The algorithm continually looks at analytics (since the meta-data is now fixed) to see how our 7 videos stack up against all other channel's videos, and allocates a related video slot in the popular channel to whichever of the thousands of science videos is getting the best retention, views, etc.
The algorithm leave the video there for awhile and checks analytics to see how it is performing in terms of view count and retention. If it's not good, it drops it off the stack and allocates another video.
Some ideas
Running through this analysis, I think the following would be some of the factors to maximize chances of getting featured as a related video:
- develop authority in the category by having several videos.
- make many videos in the category to increase chance of one of those rising to the top of the stack.
- match with variations all meta-data (not verbatim copy though) not only with the target channel but other channels in the specific video category - make your video as meta-data perfect as possible for what it is about.
- Try to get more views for that video, as the higher the views, the more popular it is (assuming retention stays the same)
- Pray, hope, sleep-on-it...
Thanks!!
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