How to approach buying YouTube promotions

Crezema

Member
WARNING: For the best results, please read the entire guide for insightful comments and advice!

Hello everyone, my name is Dillon, or you could refer to me as my YT handle Crezema, and I am here to give you some helpful insight on YouTube promotions; specifically buying them! Here are a few of my credentials so that you know my background in this particular subject:

- I currently have 3300 subscribers.
- I started utilizing YouTube promotions at 850 or so subscribers.
- I have contacted a good amount of YouTubers (at least 50) and made deals with 3 of them.
- The YT channels that I have contacted/ made deals with have over 300,000 subscribers

With that out of the way, before I start talking about different sub topics, be sure to check out an already stickied guide about YouTube promotions made by SandSeven7 right here on YTTalk if you haven't already.

SandSeven7's guide is a good starting point if you want to have general knowledge of the do's and don't of promotions whereas I will be going more in depth in the actual process and results of this type of promotion. Keep in mind that although SandSeven7's guide is titled " A Guide on Buying and Selling YouTube Channel Promotions", I feel that it covers helpful information for the "seller" as opposed to the "buyer". I will try to talk about both equally but then again, my sense of balance sucks a** so it can go either way.

TABLE OF CONTENTS (Please note: * is a main heading, ** is a sub heading. Orange and red respectively)

*1) WHAT IS A YOUTUBE PROMOTION?

*2) HOW DO I APPROACH A YOUTUBER AND WHO SHOULD I APPROACH?

*3) I MADE A DEAL WITH A PROMOTER, NOW WHAT?

** a) 10-30 second ads
** b) "call to action promotion"
** c) Facebook/Twitter/YouTuber/ any other social media share/like

*4) FUN FACTS/ INTERESTING COMMENTS


WHAT IS A YOUTUBE PROMOTION?


In this instance, a YouTube promotion is essentially a shout out in some form (be it Facebook/Twitter sharing/ liking, YouTube sharing/liking, but the best form would be a "call to action" type of promotion). This just means that the promoter, hopefully someone that is A LOT bigger than you, tells his/her subscribers at the beginning of an upload (most preferable) or at the end to check you out. This could be done in words or he/she can showcase a 10-30 second clip of a funny moment in one of your videos. However, the best type of "call to action" type of promotion would be at the very beginning where the promoter explicitly tells his/her subscribers to "check you out" so that the really super early subs will do exactly as the promoter says, which is a really good initial boost. I am aware that the last few sentences of this section is a little vague but it will be much more clear in later sections.


HOW DO I APPROACH A YOUTUBER AND WHO SHOULD I APPROACH?

Remember, these are normal people that you are talking to! They are not some greek god that you must worship and always agree with. Just be sure to conduct yourself in a professional manner and play it by ear. Start off with writing formal and classy emails that would probably get you a wedgie if you showed it to the local school's bully. If the promoter is more laid back, then just go with the flow as it would be a lot easier on you with the spacing and all that fun stuff. Also, it is okay to say "No thanks, this deal will not work for me". I've done it before and it has payed off. The promoter happened to lower the price but I still walked away because I am a boss, but mainly I didn't have that much money :p

Typically, you should approach someone who is a lot bigger than you and is of the same genre so that you can maximize the shoutout's potential (e.g. if you do pranks then ask other prank channels for a paid collab or a shoutout etc,) . When I say bigger, I don't mean a few thousand or even ten thousand subscribers more than what you have, I am talking about 300,000+ subscriber channels! As opposed to SandSeven7's guide, we will be dealing with much bigger channels so be sure to have a big budget; preferably $1,000+ depending on the channel. However, this price can be more or less depending on the channel and the promoter itself, so be sure to take a week to a month to find the best offer and jump right on it as I am sure you have found a steal by being so observant and waiting. Good job! Before you take that praise to heart and claim it as your own, you need to know who to approach. Any channel that is at least over 100,000 subscribers is a good start but a channel with less subs (like SandSeven7 said) can be more effective. This all depends on the average views that the promoter gets so don't necessarily tell yourself that, " I can't possibly ask a channel with one million subs for this kind of promotion because they would never do it", or "their prices would be too high for me". Although these two statements can be true, in some cases, you never know! Shooting an email at a very large promoter wouldn't kill you and the worst thing that they say is , "No" so you can't possibly go wrong. Just be sure to keep the initial email simple and to the point. Include the fact that you would like to pay for a promotion and would like to negotiate a price (or you can state a price if you're a baller) with an interesting title like "YouTube Paid Channel Promotion" (which is what I used).


I MADE A DEAL WITH A PROMOTER, NOW WHAT?

Okay, awesome job kid! You have now negotiated a price, method of payment, and the type of promotion (hopefully a "call to action" type of promotion) and let's say you paid the promoter already. I would like to say all that's left to do is "sit back and watch the b*tches role in" but that would be too easy now wouldn't it. There would be no point in making this guide so allow me to go more in depth with the usual next steps, which depends on the type of deal. This will make more sense, trust me.

(P.S. Keep in mind that whatever deal you do make with the promoter, make sure you upload a video on the day of the shoutout/whatever they might be doing so that it can be most effective. Also, upload regularly from that point forward for a little while which helps to separate long term fans from the "quitters".)

--> 10-30 second ads (TRIED THIS TWICE)

If you have negotiated to do a beginning/end ad that showcases your channel, please do some research! When I say research, I don't mean the type of research that you say you did for an essay but you ended up bullshitting the sources because you were too busy jacking off (true story). I am talking about actual research. Go into the comments section of the latest/ most popular videos on the promoter's channel and see what they like. For instance, if they hate "clean" jokes and like to hear "dirty" jokes (which you can see throughout this guide) then you know what to do. Be the dirtiest sellout on the street, so to speak, if that is your style. If not, browse around for other suitable types of videos that you like to do/ already doing and use that as a focal point in your ad. The best ad is funny, informative, to the point, and most of all, not an ad! That might have sounded counter-intuitive but essentially, be creative. Don't just stand in front of your camera and say, "Check me out if you like COD glitches", because the only attention that you will get is from the die hard fans who will give you the benefit of the doubt and check out your channel because their favorite YouTuber endorsed it (once again, true story). Here is my personal experience: I was confident as hell (which is awesome) but because I did Omegle videos in the past, I had the great idea to incorporate a little bit of sexual humor, which I thought would work great since most of the pranks on the channel were sexual (I am considered a gaming channel and I got promoted by a prank channel. NOT the best combo!) As you probably guessed it, the promotion flunked and I was out a s**t ton of money but I was still able to utilize the pride that I had left to try again. Looking back on it now, it is sort of funny since I did the exact same bad things (which is a big no-no) for the second promotion...

--> "Call to action" promotion (WHAT I USED)

In my opinion (and experience) this type of promotion is the best type of promotion; especially if it is at the beginning of the Promoter's upload (a big bonus if he/she mentions it briefly again at the end as well as having an annotation in the corner that says to sub to you for the entire video). That's about it for this type of promotion, there really isn't much you can do at this point. It is all in the hands of the Promoter and how they sell you.

NOTE: This can be a bit risky, as in effectiveness, so I highly recommend you both skype or exchange a ton of emails so that you can work out a script/ hear a preview of what to expect.

My personal experience: the greatest f*cking thing since sliced bread. This will get you a crap ton of subscribers in a short amount of time (I gained about 500 subscribers in a few hours) and almost tripled my subscriber base in two days (1200 ---> 3300)

--> Facebook/Twitter/YouTube/ Any other social media share/like
This should be the cheapest type of promotion out there. I don't care who it is/ how many followers they have/ what they promise and tell you to expect, this is not effective on its own! Sure you might get the views if a really big twitter account likes/shares one of your videos, but you will not get a lot of subscribers in comparison to a "call to action" promotion! This is because the followers tend to have no obligation to do something if they are not explicitly told to. So, if you can, try to weasel this bad boy into the deal for additional exposure at the get go so that you can get a few stragglers that aren't subbed to the Promoter's YouTube channel (its weird but some followers are only interested in the Promoter's tweets).


FUN FACTS/ INTERESTING COMMENTS
- Gaining 100 subscribers in the first 24 hours = You f*cked up big time. Don't worry, I wasted a grand or two so don't be ashamed/embarrassed/ reluctant to promoting after one failure (or two in my case). You WILL learn from your mistakes and hopefully, sooner rather than later, you will know how to fix them with the help provided from my awesome guide! Please note, this is from personal experience so I doubt that on the second day, you will gain 1000 subscribers since the number of subscribers tends to die off exponentially.

- Gaining 500 subscribers in less than an hour is a satisfying feeling/ awesome accomplishment, especially if you have a boat-load of comments to reply to. This just means that both you and the promoter did an excellent job. Be sure to reply to ALL of the comments. Yes, I said all. I don't care how busy you say you are or think you are. Don't let this opportunity slip so get into the habit of replying back. I know that bigger YouTubers tend to not reply back but you and I aren't like that. We reply to everything and I hope you maintain this mentality even when you hit one million subscribers!

- Use this time, as in the 24-48 hour period after promotion, to upload a video thanking your new viewers for subscribing and hopefully continuing to watch your videos. If you haven't already, share some content ideas/ the channel's direction so that they know what to expect even if you might have done this in your last video (or two videos ago). This is because your new subscribers will only continue to watch you from your newest uploads and then they will eventually go watch your old stuff. That being said, be sure to release your best content and edit the s**t out of them. As a result, you might experience something that I can only describe as a "high" where you want to do your best and upload everyday after that promotion but take your time! Do things right and not rushed but that doesn't mean to wait a week to put something up. If your a gaming channel, upload ONCE everyday (or every other day) and the same goes for a vlog channel. This is to show that you are committed to YouTube and so that you are not forgotten in their sub box.

- Type 2 diabetes is not funny but I hope this guide was both enjoyable and enlightening for all of you!
 
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Excellent guide on the ideas of promoting through other creators and thank you for sharing your experiences!
However I think not many people are willing/able to put 1000 bucks on the table for something where the outcome isn't guaranteed.

Do you think it will work if you are willing to pay lets say $10 for channels with smaller subs base than your above-mentioned example?
 
Excellent guide on the ideas of promoting through other creators and thank you for sharing your experiences!
However I think not many people are willing/able to put 1000 bucks on the table for something where the outcome isn't guaranteed.

Do you think it will work if you are willing to pay lets say $10 for channels with smaller subs base than your above-mentioned example?

An amount like $10 will definitely make a dent (e.g. 10-50 subscribers) if you are lucky and the promoter would have to be a little big but not as big as I stated. For this amount, you could get a social media like/share from a medium sized channel (1-5k followers).
 
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I looked at your channel. Based on that I would say overall it's not worth it. Paying thousands of dollars for 3k subs? There are soooo many other ways to achieve 3k subs but I would be paying money that could pay off my tuition. Pffftt. Just, I don't think this is something many people would be interested it. Maybe if you had 100's of thousands of subs. Maybe even 50k. But 3k? That is a baby number when you can get it for free.
 
I looked at your channel. Based on that I would say overall it's not worth it. Paying thousands of dollars for 3k subs? There are soooo many other ways to achieve 3k subs but I would be paying money that could pay off my tuition. Pffftt. Just, I don't think this is something many people would be interested it. Maybe if you had 100's of thousands of subs. Maybe even 50k. But 3k? That is a baby number when you can get it for free.
Yes, I had that feeling too, but everybody values money their own way I guess.... My opinion is that 1k bucks for 3k subs isn't a good deal. For me that's a lot of money, but maybe for some people it's tips fee.
 
Has anyone tried this? And if so who have you contacted? I really want to try it myself and money isn't an issue, but I'm very shy about contacting bigger Youtubers. Did you send them a message on YouTube or used the email they sometimes provide?

Thanks ^^

EDIT: What I'm trying to say I guess is that it would be fun to have a sort of little guide to know which Big Youtubers do this kind of thing.
 
Has anyone tried this? And if so who have you contacted? I really want to try it myself and money isn't an issue, but I'm very shy about contacting bigger Youtubers. Did you send them a message on YouTube or used the email they sometimes provide?

Thanks ^^

EDIT: What I'm trying to say I guess is that it would be fun to have a sort of little guide to know which Big Youtubers do this kind of thing.

Any Youtuber would do it for the right price :D

I understand it could be awkward to contact Youtubers, but I think they appreciate your approach, even if they do not want to do it. No scary things will happen when you ask... the worst outcome is they say: "no".
 
I looked at your channel. Based on that I would say overall it's not worth it. Paying thousands of dollars for 3k subs? There are soooo many other ways to achieve 3k subs but I would be paying money that could pay off my tuition. Pffftt. Just, I don't think this is something many people would be interested it. Maybe if you had 100's of thousands of subs. Maybe even 50k. But 3k? That is a baby number when you can get it for free.

Fair enough, I completely understand where you are coming from. My third attempt was the most profitable, out of the three promotions, but there is definitely room for improvement. The reason that I didn't get more was because of the average initial views that my promoter had so that lowered the number a bit since he gets most of his views from people searching for his videos. This way of growth is definitely costly but it is worth it once you know what you are doing and can get a good deal. I've heard of other "success stories" where a gaming channel got 50,000 subscribers in the first day using a similar type of promotion, which I will definitely look into.

The best part was the type 2 diabetes PSA. Overall, the post gave quite a bit of insight. Kudos.

I am glad you enjoyed my guide and found it helpful!

Yes, I had that feeling too, but everybody values money their own way I guess.... My opinion is that 1k bucks for 3k subs isn't a good deal. For me that's a lot of money, but maybe for some people it's tips fee.

Like I've said, I am not expert on this subject but there isn't a lot of guides about this certain type of approach here on YTTalk (that I can see) so I am just putting in my input. The budget that I had took me a very long time to save up but I was willing to gamble it as I will eventually get it back... hopefully. Still, I will be sure to update this thread down the road when I do get more successful offers/ results so look out for that.

Has anyone tried this? And if so who have you contacted? I really want to try it myself and money isn't an issue, but I'm very shy about contacting bigger Youtubers. Did you send them a message on YouTube or used the email they sometimes provide?

Thanks ^^

EDIT: What I'm trying to say I guess is that it would be fun to have a sort of little guide to know which Big Youtubers do this kind of thing.

Don't be shy, like I said, its just emailing and you don't necessarily have to meet up/ skype if you really don't want to. However, emailing can be a more tedious but again, it is do-able. Usually, YT channels usually leave a business email in their about section so just use that to be in contact with them. Who to contact all depends on the type of channel you run. For instance, if you have a beauty channel then get a bigger beauty channel for endorsement. Also, it is very rare to actually find a YT channel that explicitly states and constantly brings up that they are openly okay with shouting you out so just email any and all relevant YouTubers that you can find. Eventually, after finding a few perfect canidates, just accept the best ones. Lastly, there are some YouTubers that are active on social media (like Facebook/Twitter) so you can try sending them a private message from there if you can't find an email. Hope that helps! :D
 
Like I've said, I am not expert on this subject but there isn't a lot of guides about this certain type of approach here on YTTalk (that I can see) so I am just putting in my input. The budget that I had took me a very long time to save up but I was willing to gamble it as I will eventually get it back... hopefully. Still, I will be sure to update this thread down the road when I do get more successful offers/ results so look out for that.

Yes and your input is appreciated. This gave people (like me) food for thought and this is another plan to gain more audience. And sharing your methods gives people an idea on how to approach and execute it.

And spending money you can miss is a conscious choice. You initially gained an amount of subs and viewers, but they are still coming in now...
 
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