Help me understand this?

AlexGotBeats

AlexGotBeats

Blessed & Cursed
Hey i'm a little confused with all of these short terms and i don't understand what they mean.

CPM = cost per mille (that'd be the cost per 1000 views right?) i get that.

What are:
CTR - ?
CPC - ?
RPM -?

Could anyone explain this to me?
 
so im getting that click through rate is how often ppl click ads off and cost per click is obviously the cost per clicked ad showing on videos.

but i don't see a difference between RPM and CPM
 
When you are paid by CPM you're getting paid by impressions (most likely fractional cents per each one) based on 1000 impressions & not by someone actually clicking on an ad. In adsense those earnings are shown separately in the Performance Reports / Bid Types.

The RPM shown in all of the reports are how much you are already actually earning per impression based on 1000 impressions regardless if you are getting paid for impressions and/or clicks & no matter if you are actually getting 1000 or more ad impressions or not. RPM is current total earnings divided by current ad request or page view (depends on what report you're looking at) times 1000.
 
NinjaCraft said:
When you are paid by CPM you're getting paid by impressions (most likely fractional cents per each one) based on 1000 impressions & not by someone actually clicking on an ad. In adsense those earnings are shown separately in the Performance Reports / Bid Types.

The RPM shown in all of the reports are how much you are already actually earning per impression based on 1000 impressions regardless if you are getting paid for impressions and/or clicks & no matter if you are actually getting 1000 or more ad impressions or not. RPM is current total earnings divided by current ad request or page view (depends on what report you're looking at) times 1000.
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thats exactly what i needed to know thanks man i appreciate it! man i need time to comprehend this now :D
 
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