Hank Green On Youtube's Growth

Conso1727 said:
What we need is another video sharing platform to grow and work as a vent valve for content creators. Monopolyes are dangerous.
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Maybe, but I think the article is putting it to the creators to make different content, be creative, not just conform. If enough of us do this, we can change the landscape of Youtube.
 
I agree with this principle, you don't have to be the best, just a little better than most. We aren't high budget but we try to add little things that add production value to make us stand out from the crowd, and it's been successful so far. But you also don't want to get in the trap of doing the same thing for too long because sooner or later the rest of the world catches up.
 
Thank you for linking these two articles. I like the "rule of Smosh" as opposed to spending lots of money. With just a little bit of tweaking and a little bit more work put into it, so many channels would stand out so much more.
 
SabrinaKom said:
Thank you for linking these two articles. I like the "rule of Smosh" as opposed to spending lots of money. With just a little bit of tweaking and a little bit more work put into it, so many channels would stand out so much more.
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Completely agree.
 
Thanks to both of the ladies for posting the links.

I'm definitely in the 'keep it simple' camp. Kids would love for me to do stop-motion videos but they are time consuming and not worth my time. My regular videos might seem low-budget but they are still taking me 5-6 hours each to produce. I have been improving my editing, using B role, and multiple cameras whenever appropriate.

Regarding MCN's, as far as I know, most of them are not profitable. From my experience and from continually becoming educated, MCN's are only interested in the largest channels so that they can get larger advertising deals.

YouTube continues to desire to have higher quality content. That doesn't look like it will be possible with the less-than-TV advertising rates that exist on YouTube. What is curious to me is that I subscribe to a couple late-night TV programs who put snippets of their shows on YouTube. I rarely see ads on those videos. Sometimes if a star appears for an interview, there will be a placard at the end of the video promoting that program/movie/content. I wonder if those TV programs are getting paid from the program that the star is promoting.

I also wonder if YouTube has some sort of revenue agreement whereby if those late-night TV programs provide content for YouTube, YouTube pays them.

Finally, with YouTube's Music Key monthly subscription service, that opens the door to a YouTube Video monthly subscription service so that viewers have an ad-free option. When that happens, creators are likely to earn more per view than they are currently and they don't have to worry about whether ads are showing on their channel or not (monetization rate).
 
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