Fullscreen Now #1 Independent Network on YouTube

Sanuku

Sanuku

Posting Mad!
ComScore just released the latest installment of its monthly online video rankings and with it crowned a new temporary leader in the ongoing horse race that is the Top Independent YouTube Multi-Channel Network.
Fullscreen witnessed a month-over-month increase of over five million individuals to top out at 31.079 million unique video viewers and claim the December 2012 title. While that still puts the self-described “premiere global YouTube network for creators and brands” over 19 million unique viewers behind the seemingly perennial occupier of the number one spot (aka VEVO), those numbers put Fullscreen ahead of other independent MCNs (that previously held the #1 positin) like Maker Studios and Machinima by a respective one million and five million unique viewers.
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Fullscreen may have been tops for the last month of last year in terms of uniques, but Machinima was the best non-music-video-related MCN if you look at total videos viewed. The self-described “next generation of video entertainment for the gamer lifestyle and beyond” served up just over half a billion videos over 31 days, compared to Maker’s 362.9 million, and Fullscreen’s 191.1 million. VEVO, of course, was still overall champ in this category with 574.8 million videos viewed.
December also saw a dramatic, but expected uptick in the number of online video ads viewed. 53% of the US population laid its eyes upon at least one video advertisement during the the month, for an aggregate 11.3 billion video ads viewed. That makes for a 7.6% increase over November’s number 10.5 billion.
And any Googlers and/or YouTubers who held their breath waiting to see if Google’s monthly stats would continue to ever-so-slightly decrease can now kinda comfortably exhale. December’s unique viewer numbers were more-or-less stagnant from November’s 152.9 million, while minutes per viewers increased 10 minutes month-over-moth to reach 388.3. December also saw Google’s total videos viewed metric increase more than one billion views over November’s mark, climbing to 13.181 billion.
Check out more monthly US online video stats over at comScore.
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How's VEVO even counted as a YouTube Network? It's not like YouTubers can enter it anyway, it's just spilling all the s**t that comes out of MTV right back at YouTube. Also clogs the Music category from getting fresh YouTubers on the Spotlight. VEVO is nonsense and I would love it go away / out of business or something else.
 
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