Confused (Ever-So Slightly) About Potential Monetization Earnings!?!

F

FuzzyHead

Liking YTtalk
Hi all

I've got an old youtube channel with around 2k subscribers + 60 videos on it & I've decided it's time to start monetizing .. yeah, I know .. bit late but hey.

As a test, I uploaded a new video a couple of weeks ago (monetized it from the start) & so far it's only had 3k views, but when I check youtube's analytics it says its estimated earnings is only $0.02 !?!

Also, when I check the video's adsense performance report (over the last 14 days) it says it's had: 218 page views / 0 clicks / $0.00 estimated earnings ... I know earnings vary per 1k views, but from what I've read, I was expecting the average to be around $1 per 1,000 views?

So is the $1 per 1,000 views estimate wrong? . Is it $1 per 1,000 clicks instead? .. I hope not, because if I've had zero clicks with 3k views then I'm going to need millions of views just to earn a dollar.

Am I missing something?

Thanks for any help.

Fuzzy.
 
Hey FuzzyHead,

Could we get a link to your channel? It'll probably help us adapt a response better.

Monetization isn't really worth it when you're getting a couple thousand views per month. You should be looking at the "Estimated Earnings" tab of your YouTube Analytics. That's how much you're actually making in the time frame you've selected on Analytics.
 
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Thanks for your reply Sebas.

I'm in the process of revamping my channel to target a particular small niche so I'd prefer to keep it under wraps for now.

I understand monetization isn't worth the bother if you're not getting many views, but the reason I put the video up was just to test the $1 per 1,000 views estimate. I'm hoping to grow my channel, upload videos daily & slowly push up the overall views.

So are you saying monetization isn't linear? ... Meaning if one of my videos had 100,000 views, it might earn (as an estimate) $100 ? .. Whereas, another video that only had 1,000 views wouldn't necessarily earn $1 ?

Thanks again.
 
FuzzyHead said:
So are you saying monetization isn't linear? ... Meaning if one of my videos had 100,000 views, it might earn (as an estimate) $100 ? .. Whereas, another video that only had 1,000 views wouldn't necessarily earn $1 ?
Thanks again.
Click to expand...

No problem! Always happy to help. You don't specifically make "1$ per 1000 views" unless you're in a contract that specifies so. CPMs can vary from a few dollars to 15+ dollars per 1000 views. There are many things that define your CPM and your eligibility to monetize your videos. Channels that do better have higher CPMs as well yes, so the "monetization isn't linear" assumption is rather correct.

Let's break it down with your example:
So you've got 100,000 views, and let's take a $8 CPM, which is something I see often. If you're with AdSense, you're making 100% of your profits.
So how much are you going to make?
Of the 100K views, only 20-35% of those views are going to get monetized (this is due to several reasons: AdBlock, certain mobile views, viewer country, ...).
So you're getting, let's say, 30K monetized views. Let's apply your CPM to that: 30 * 8 = $240. YouTube takes a 45% cut of that, and you're left with your final earnings of $132.
Your CPM and monetization rate can vary a lot, so don't use this as a reference, it's just a simulation :)

Side note: The shorter your video, the less ad-efficient it is and the less you'll be making off it ;)
 
Ah, cool .. my plan is to upload a couple of half an hour info videos per day, that might (according to my stats) pull around 1.5 to 2k views per week & thankfully that test video sort of confirmed that. Each video doesn't have the potential to go viral, but over the time frame of a year they might gain around 100,000 views each .. hopefully!

So, 700+ videos per year .. 100,000 views each ... shall I order the yacht now?

Hmm, something tells me I'd better wait.

Thanks again.
 
Sebas said:
No problem! Always happy to help. You don't specifically make "1$ per 1000 views" unless you're in a contract that specifies so. CPMs can vary from a few dollars to 15+ dollars per 1000 views. There are many things that define your CPM and your eligibility to monetize your videos. Channels that do better have higher CPMs as well yes, so the "monetization isn't linear" assumption is rather correct.

Let's break it down with your example:
So you've got 100,000 views, and let's take a $8 CPM, which is something I see often. If you're with AdSense, you're making 100% of your profits.
So how much are you going to make?
Of the 100K views, only 20-35% of those views are going to get monetized (this is due to several reasons: AdBlock, certain mobile views, viewer country, ...).
So you're getting, let's say, 30K monetized views. Let's apply your CPM to that: 30 * 8 = $240. YouTube takes a 45% cut of that, and you're left with your final earnings of $132.
Your CPM and monetization rate can vary a lot, so don't use this as a reference, it's just a simulation :)

Side note: The shorter your video, the less ad-efficient it is and the less you'll be making off it ;)
Click to expand...
20-35%? :unsure2:
That seems extremely low, average is more like 50-70%. :)
 
Sebas said:
That's what I've noticed in the CMS. It might be because I deal mainly with gaming content creators who's viewers are more prone to using AdBlock.
Click to expand...
I am yet to see adblocking effect more than 5% of views.

Usually channels will have 80-90% of their views able to be monetized, whether they actually are monetized (i.e. does Google have enough inventory to serve over those views/ impressions) is another issue.
 
Shane.C said:
I am yet to see adblocking effect more than 5% of views.

Usually channels will have 80-90% of their views able to be monetized, whether they actually are monetized (i.e. does Google have enough inventory to serve over those views/ impressions) is another issue.
Click to expand...
Alright, well I got a quick round up of 6 of our channels chosen at random and here's what I've got:
CmPLX.png


27.26% Average Monetization Rate (all videos claimed).
 
Sebas said:
Alright, well I got a quick round up of 6 of our channels chosen at random and here's what I've got:
CmPLX.png


27.26% Average Monetization Rate (all videos claimed).
Click to expand...
I never doubted that just saying it is lower than the average which is roughly 50-70%.


Going off of my network's 2014 data, we have had a % between 50-60.
 
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