Anyone know how YouTube determines whether to deliver ad content from adsense on an MCN?

Y

YouTuber1978

YTtalk Mad
Let's say your channel will have earned $1,000 in adsense revenue if you were not partnered. If the MCN also sells ads, let's say you earn $300 from the MCN. Did the $300 the MCN sold in anyway reduce what adsense sold or are MCN's only serving ads on non-monitized views.
 
I think what you're asking is does ads sold by your MCN's ad sales team "replace" what would normally be a regular AdSense ad? Yes... the MCN sells ads on the same platform that Google serves them but one thing I will point out is that not every MCN firstly has an Ad Sales team and secondly if they do, that doesn't necessarily mean your earnings will be increased especially if the MCN has a lot of channels. Google's system will always serve the highest possible paying ad to your viewers regardless if your MCN does sell ads on your content and an MCN cannot serve ads on "non-monetized" views as they come from non-monetized devices or platforms or else have AdBlock... if they did or could sell ads on non-monetized views then they would become "monetized views" :)
 
Depends on the campaign, sometimes an MCN can request that their inventory be served instead of any reserve-sold YouTube inventory but it's not always allowed but depending on how far in advance the MCN sells the adbuy there may be very little YouTube inventory reserved for the impressions/ playbacks of that MCN meaning the MCN would have near free-reign over what inventory to place their campaign over. But also to note that the minimum rates YouTube have set that MCNs have to sell at or higher make it hard to sell large amounts of advertising to the non-optimum demographics (anything other than English/ Spanish/ Portuguese/ Japanese, >34 years old views) during the later quarters of the calendar year.

TLDR; It is possible for MCNs to in some cases serve over YouTube reserve-sold ad inventory but it is more than extremely unlikely.
 
@Shane let me ask this. The MCN I'm in keeps 30% of adsense revenue and I think 30% of what they sell as well. What I receive from the ads they sell just about equals the 30% that is kept on the adsense stuff. Would I be better off non-partnered in this situation?
 
Maybe it will help

Gross Revenue X 0.55 = Estimated Earnings
YouTube takes 45% of all earnings, so multiplying by 0.55 shows the remainder. Estimated Earnings is before the network split.
 
YouTuber1978 said:
@Shane let me ask this. The MCN I'm in keeps 30% of adsense revenue and I think 30% of what they sell as well. What I receive from the ads they sell just about equals the 30% that is kept on the adsense stuff. Would I be better off non-partnered in this situation?
Click to expand...

I am a little confused by your grammar. If you are asking whether the networks provide higher paying ads to make up for the percentage that they keep, the vast majority of the time, the answer is no. You are also very unlikely to be the beneficiary of network-sold ads.
 
markkaz said:
I am a little confused by your grammar. If you are asking whether the networks provide higher paying ads to make up for the percentage that they keep, the vast majority of the time, the answer is no. You are also very unlikely to be the beneficiary of network-sold ads.
Click to expand...

I see that an old AdSense account is linked with your channel, have you ever been partnered with a network? I know that users who have been AdSense partners for a long time do not have to jump through hoops to monetize their videos, as a gaming channel I would never suggest a user go without a network as it is impossible to get any response let alone permissions or licenses from publishers (Yes, I've tried) as YouTube will not monetize your videos unless you give "proof of commercial use"... being with a network you don't have to jump through those hoops, there's also the risk of click bombing or having your Adsense or YouTube account disabled for monetization.
 
markkaz said:
I am a little confused by your grammar. If you are asking whether the networks provide higher paying ads to make up for the percentage that they keep, the vast majority of the time, the answer is no. You are also very unlikely to be the beneficiary of network-sold ads.
Click to expand...
I guess what I'm really asking is do the ads an MCN sells simply eat into the number of ads that YouTube would have sold anyway on your channel.

E.g. MCN's are BSing when they say they will increase your rpm because all they're really doing is replacing YouTube's ads with their own not adding more adds onto your channel in addition to the ones YouTube was going to play anyway.
 
We recently stopped being with an MCN and went back to YouTube. Our MCN was great - very helpful. Two things: the money we get from YouTube is the same as the money we got from the MCN. From a business point of view, the only way an MCN scores for you is that it can sell a commercials series specifically on your channel. So Ford cars likes your channel - your MCN can take a premium off Ford to put its ads there.
 
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