subversiveasset
Posting Mad!
SEO is pretty complicated. I would not get a feel of SEO just by looking at what other channels do because
1) most other channels don't know anything about SEO
2) There's a lot of bad (against Youtube rules) SEO practices, such as using channel names to try to get associated with those channels, even when you're not that person, and you don't talk about that person, and you aren't collaborating with that person
This is made even worse if you look at bigger youtubers -- bigger youtubers often have horrible SEO because, to be honest, they aren't relying on SEO.
The idea is that YouTube really uses two sets of data to rank and sort videos: SEO metadata, and analytic data. So, popular youtubers rank highly because they have watch time (lots of active engaged viewers who will watch what they put out). Smaller youtubers can't rely on having an existing fanbase, so we have to be better and smarter at SEO than big youtubers need to be.
You ask if descriptions are important. I will say that the consensus seems to be that descriptions may be more important than tags. I think most guides would say that titles are most important, and then the first 3 lines of the description are the next important.
I don't think I have the ability to post links on this forum, but there are a lot of SEO guides here on YTTalk and elsewhere. So for these, you'd want to add yttalk.com to the front of these
To think more about long tail tags
/threads/how-to-get-more-views-by-targeting-long-tail-compound-keywords-for-tags.180270/
for descriptions, I guess something like this is a good start:
/threads/utilize-your-descriptions.142062/
1) most other channels don't know anything about SEO
2) There's a lot of bad (against Youtube rules) SEO practices, such as using channel names to try to get associated with those channels, even when you're not that person, and you don't talk about that person, and you aren't collaborating with that person
This is made even worse if you look at bigger youtubers -- bigger youtubers often have horrible SEO because, to be honest, they aren't relying on SEO.
The idea is that YouTube really uses two sets of data to rank and sort videos: SEO metadata, and analytic data. So, popular youtubers rank highly because they have watch time (lots of active engaged viewers who will watch what they put out). Smaller youtubers can't rely on having an existing fanbase, so we have to be better and smarter at SEO than big youtubers need to be.
You ask if descriptions are important. I will say that the consensus seems to be that descriptions may be more important than tags. I think most guides would say that titles are most important, and then the first 3 lines of the description are the next important.
I don't think I have the ability to post links on this forum, but there are a lot of SEO guides here on YTTalk and elsewhere. So for these, you'd want to add yttalk.com to the front of these
To think more about long tail tags
/threads/how-to-get-more-views-by-targeting-long-tail-compound-keywords-for-tags.180270/
for descriptions, I guess something like this is a good start:
/threads/utilize-your-descriptions.142062/