surya selva
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Social Media Video Marketing Strategy
How to master video marketing on social media?
* Social media has made video marketing more popular than ever. Videos allow brands to have a stronger
and more personal impact than with text or images,while providing audiences with the content they prefer.
Everyone wins, except maybe those who don't know much about social media video marketing.
* Millions of videos vie for your audience's attention on social media, and that number is set to grow exponentially.
According to a report from Cisco, video will constitute 80% of global internet traffic by 2019.
* How to get out of the game? Even if you don't have a huge budget, glamorous guests, or a famous brand,
your business can benefit from video on social media.
* In this guide, you'll find stats and tips to help you tackle video communication, from planning and creating content
to distributing it on social media and evaluating its impact.
Why is video marketing on social media so important?
If you're still not sure how effective video marketing is, there are plenty of statistics to convince you.
there's just one number to remember: 1200% . Videos get more social media shares than text and images
combined - 1200% times more shares.
However, it is not enough to post just any video online and open a bank account while waiting to receive the
millions of dollars that your videos will generate… You must first publish the right video; on the right platform.
However, what makes a video “good” or not depends a lot on your brand as well as your business goals.
There are several types of videos (explainer, tutorial, live, commercial), but also a wide variety of styles, tones
and cinematic techniques, to represent the unique personality of your brand. To learn more about the different
types of videos and to find out which ones are best suited for your project,read our ultimate guide to video
marketing.
