Phenomenon for CTR and impression

Z

zhugelianges

Member
I wanna ask for my CTR and impressions, may anyone please help?

My Channel has 4400 subs, around 3M click views in total. Over the last 28 days, impressions are 1.5M and CTR is 8.8%, is that kind of impressions and CTR signaled as good or bad for my size?

For my top 5 videos, 3 has moderate impressions and high CTR, 1 has high impressions and high CTR, while another one only has high impressions yet low CTR, yet this one generate the most views for my channel. Why? Shouldn’t that one be bad in performance?

My old videos published several years ago has really really low impressions and CTR, should I delete all of them or at least private them?

Thanks a lot for your help!
 
zhugelianges said:
high impressions yet low CTR, yet this one generate the most views for my channel. Why? Shouldn’t that one be bad in performance?
Click to expand...

CTR is only one factor. There is also audience retention (or view duration) which is very important in determining if the algorithm will promote your videos. Check the audience retention and also the traffic sources to see what is happening.

Low CTR compared to other videos usually means that the thumbnail or title or topic is not as appealing as other videos. Maybe it's a very specific subject that isn't relevant to a wide audience? But if it's getting a lot of views due to long audience retention, it seems that the people who DO click on it enjoy the video and that is what the algorithm wants.

Waay back in YouTube history - pre 2012, CTR was the most important thing and audience retention didn't really matter. People gamed the system by using clickbait and irrelevant thumbnails to attract clicks. People obviously got angry and clicked away but the algorithm didn't take that into account. Now, a video with pure clickbait and irrelevant thumbnails would get a very low audience retention and the algorithm would punishes it by never promoting it.

Obviously the best combination is a high CTR and high retention. That's how videos go viral.
 
Crown said:
CTR is only one factor. There is also audience retention (or view duration) which is very important in determining if the algorithm will promote your videos. Check the audience retention and also the traffic sources to see what is happening.

Low CTR compared to other videos usually means that the thumbnail or title or topic is not as appealing as other videos. Maybe it's a very specific subject that isn't relevant to a wide audience? But if it's getting a lot of views due to long audience retention, it seems that the people who DO click on it enjoy the video and that is what the algorithm wants.

Waay back in YouTube history - pre 2012, CTR was the most important thing and audience retention didn't really matter. People gamed the system by using clickbait and irrelevant thumbnails to attract clicks. People obviously got angry and clicked away but the algorithm didn't take that into account. Now, a video with pure clickbait and irrelevant thumbnails would get a very low audience retention and the algorithm would punishes it by never promoting it.

Obviously the best combination is a high CTR and high retention. That's how videos go viral.
Click to expand...
Thanks for your guidance!
 
Crown said:
CTR is only one factor. There is also audience retention (or view duration) which is very important in determining if the algorithm will promote your videos. Check the audience retention and also the traffic sources to see what is happening.

Low CTR compared to other videos usually means that the thumbnail or title or topic is not as appealing as other videos. Maybe it's a very specific subject that isn't relevant to a wide audience? But if it's getting a lot of views due to long audience retention, it seems that the people who DO click on it enjoy the video and that is what the algorithm wants.

Waay back in YouTube history - pre 2012, CTR was the most important thing and audience retention didn't really matter. People gamed the system by using clickbait and irrelevant thumbnails to attract clicks. People obviously got angry and clicked away but the algorithm didn't take that into account. Now, a video with pure clickbait and irrelevant thumbnails would get a very low audience retention and the algorithm would punishes it by never promoting it.

Obviously the best combination is a high CTR and high retention. That's how videos go viral.
Click to expand...
By the way, may I ask one one more question?

All videos thumbnails in my channel are just putting my logo under left hand corner with a face, yet my logo is very ugly (as you can see in my profile)
Yet given that ugly logo, I have many videos with 15%+ CTR. On the other hand, since my logo is ugly, I want to change my logo per opinions of my friends.
Would it be too risky to change my logo if many videos of mine have 15%+ CTR? But my logo is really disgusting...
Thanks again for your help!
 
zhugelianges said:
By the way, may I ask one one more question?

All videos thumbnails in my channel are just putting my logo under left hand corner with a face, yet my logo is very ugly (as you can see in my profile)
Yet given that ugly logo, I have many videos with 15%+ CTR. On the other hand, since my logo is ugly, I want to change my logo per opinions of my friends.
Would it be too risky to change my logo if many videos of mine have 15%+ CTR? But my logo is really disgusting...
Thanks again for your help!
Click to expand...


You don't want all your thumbnails to look the same because they will think the have already seen your video when they see it. Also, it makes a channel look boring if they all have the same thumbnail (if people go to your channel and look at your list of your videos. The first goal of a thumbnail is to get noticed before people notice thumbnails from other channels. Pretty or ugly doesn't matter. You want bright bold colours and big letters for text. You don't want thumbnails to be subtle. Try to optimise them for the size they'll be when in the "suggested videos list"

The second goal of the thumbnail (after they have noticed it) is to incite people to want to click and watch the video. That could be through text or the image itself. That often goes hand in hand with the title of your video.

Finally, AFTER they have clicked, the video must be good AND the content MUST match the title and thumb. If your thumb and title suggest the video is about "How to fix a laptop" and then the first ten minutes of the video is talking about a new mousemat you have just bought, people are not going to stay and the video will never get promoted.

zhugelianges said:
Would it be too risky to change my logo if many videos of mine have 15%+ CTR?
Click to expand...

No idea. 15% is above average that's for sure. Try to analyse WHY it's so high. Look at traffic sources. The theme of the video. I bet it's a topic that has wide appeal. If that is the reason, you know to make more videos on that topic.
 
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