Is a link in description bad for SEO?

[Dave2017]

Hi guys
I was thinking about putting a link to one of my webpages in the description on my video.. I was thinking in the beginning. But do any of you if such a link will hurt my SEO?? The video description is of course made for butter SEO and a link wont have anything to do with the video.

 

[EVO]

I have Google links in my description for Amazon affiliates and does seem to affect me

 

[Dave2017]

Ok. Affect you in a bad way i take it???

 

[Steve0192]

I remember hearing that it could potentially negatively affect how YouTube ranks your video.

The reasoning goes like this. YouTube wants to keep people on the site, so rewards videos that have longer watch times or encourage people to move on to other youtube videos (i.e. being part of a long total session watch time). Conversely if people click away from YouTube after watching your video then Youtube will not rate it so highly.

By putting a link in your description you're actively driving people to other sites and away from YouTube, so if people follow that link you may be negatively affected by it.

Having said that, I have some video's with links and some without and I couldn't say I can see much difference in them in terms of how popular they are.

Steve

 

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