Help: Should I start fresh or continue on?

[KidsEggSuprise]

Last night I was thinking hard about splitting my channel up into two (I already thought of unique names for them and ideas on how to do the intros for the channels). This is so each child will get their own dedicated channel, which helps bring consistency to each channel and the type of viewers we would expect from each. It should make it easier to edit videos since I won't have children talking over each other and myself. It also gives me the opportunity to setup a better video style. I would be able to fix branding and from the ground up build a consistent brand across all social media instead of re-purposing personal social media for the channel. Lastly I also need to refocus my family since I'm not certain what percentage of "views" are from immediate family members just watching the new videos over and over. Could that practice be ultimately detrimental to the channel?

Since our current channel was stagnant for 1 year there isn't much momentum (socialblade says 5 years for 189 subscribers and 100k views) and the subscribers we have are channel trades instead of organic subscribers. However all of the above (branding, video style, dedicated videos per child, and views) could be integrated into the one channel.

What do you think? Start fresh or continue on?

 

[TN7]

If I were in your situation, I'd think it's probably best that you'd continue on but overhaul the channel and "start fresh."

• Instead of starting a new channel, it's better that you keep your hard work but completely rethink the branding, SEO, and video style.

• Maintaining two separate channels might be difficult as you'd have to produce twice the content, twice the effort, etc (when you could focus on one instead)

• As for what the viewers could expect, I'd maybe recommend trying to separate the content over different 'series'

• Also, it might be best to make a new social media brand for solely that channel, and separating it from personal social media.

• Finally, while I wouldn't say ignore Social Blade completely, your stats are always changing so try not to rely on it (by the way watch time is more important than anything else, including views)

Wish you the best and have a happy new year!

 

[KidsEggSuprise]

If I were in your situation, I'd think it's probably best that you'd continue on but overhaul the channel and "start fresh."

I searched around and found some rebranding post and most everyone agreed that a dead channel with some subscribers is better than a new channel with no subscribers. There is momentum being built up recently (due to Christmas) that is bringing some momentum in as long as I can produce videos fast enough.

• Maintaining two separate channels might be difficult as you'd have to produce twice the content, twice the effort, etc (when you could focus on one instead)

I'm not too worried about this, however creating 4 videos a week for 1 channel I guess is better than producing 2 videos for 2 channels.

• As for what the viewers could expect, I'd maybe recommend trying to separate the content over different 'series'

So for the 'series' I should just maintain a playlist for what I want to separate out per channel? So a JustBerk and JustAlara playlists, so I can have their specific videos called out separately instead of making another channel?

 

[TN7]

So for the 'series' I should just maintain a playlist for what I want to separate out per channel? So a JustBerk and JustAlara playlists, so I can have their specific videos called out separately instead of making another channel?

Yep pretty much. I'm sure people will enjoy that more too.

 

[FunWithTheBugs]

If the target audience is the same with both children you probably don't need to split it up but, if you have a son who is into super heroes and fortnite toys and a daughter who wants to do videos with princess toys your target audience would be very different for both kids. Not saying it can't be done, but it will be much harder.

 

[KidsEggSuprise]

If the target audience is the same with both children you probably don't need to split it up but, if you have a son who is into super heroes and fortnite toys and a daughter who wants to do videos with princess toys your target audience would be very different for both kids. Not saying it can't be done, but it will be much harder.

That is exactly the reason I asked. In my case both kids really like the same things and my daughter hasn't been into girl things much, but there are girl things we need to video next month including the LOL 65+ Surprise Toys. Overall I don't know if the YouTube machine cares what you video only that the channel retention is high measured by each individual video and you stay in the general idea of the channel (IE. kids videos). It probably matters more to the subscriber and if a boy subscriber did so because there are cars and superheros, but then gets inundated by dolls and makeup then the retention will drop.

However I do find that kids don't really know how to subscribe to channels properly and they don't care who makes the video as long as the thumbnail is cool. My son does continuously click the subscribe button, so don't be surprised if kids are subscribing and unsubscribing multiple times to your channel. Just means you have the proper target audience and they are applauding you.