Google Plus will not die...

Its the fact that they originally got an unsociable guy to design it, which its why it didn't take off.
 
I understand that they don't just want to give up on it, but they should have at the very least rebranded it if they were doing a redesign. They should have shut it down, waited awhile, beta tested a newer design/functionality, and introduced it as a new product/service.
 
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