Fair to say I'm getting f*cked?

GoonOnFire said:
Thanks for the responses guys and sorry for my crass language... I wrote that late at night.

Anyway, I had an old thread back here telling you guys that on my contract before, it was 2.50 CPM and everyone said that was low too.

Weren't people in the past getting 8 dollar CPM's?

Sorry if I don't understand, I just thought it was MUCH higher.
Click to expand...

This may sound rude, but try to understand I don't mean it in an insulting way. You need to spend some time educating yourself on what YouTube is and how it works, because its' clear by this point that you don't really know.

CPM is an average measure of the value of 1,000 impressions/views. Each ad view could cost anywhere from $0.01 all the way up to multiple dollars, and half or less of all views are monetized because Google Adwords doesn't have enough advertisers. When you tally up all of the ad views your videos displayed, add up the cost, divide by the total monetized views and multiply by 1,000, you get a "CPM" which is the average value across your views.

It's not a rate set by anyone. There was a period of time where Curse tried to offer a fixed CPM, but they canned that really quickly. If you have a bad CPM, it is because your views are not valuable to advertisers. The network has very little to do with this. If someone at the network actually told you "now everyone is switching to revenue share and CPM is a thing of the past", then they frankly have no idea what they're talking about because the sentence doesn't even make sense. And if someone like a network group doesn't even understand the basics of how and what CPM represents, then how can they possibly be offering you anything of value. You're giving them a piece of your revenue for them to be experts and provide value to your channel.

Please, start reading a bunch of threads on here. Do searches for CPM and rev share threads and start to read up on it. You need to become WAY more well informed than you currently are. And again, this is not intended as an insult, but rather simply a statement of fact.

P.S A network will never under any circumstances make your CPM lower than it would be with YouTube alone. It will only ever be the same, or higher because all networks use Adwords as the base for ad delivery. Your net earnings can be lower because of the revenue share they are taking, but CPM will NEVER be.
 
Carter said:
Networks used to cap CPM rates and take anything that went over a certain threshold but recently (the past couple of years) they have moved to a RevShare model.
Click to expand...
Yeah because as more and more people are uploading more and more monetized videos, I believe there are less and less advertisments to go around. Supply and demand. This lowers the Adwords bids, which ultimately lowers the RPM. This started when Youtube opened the flood gates to allow anyone to become a partner back in 2013. Now the average RPM is lower than the CPMs the MCNs were negotiating with their members to the point where they were losing money, so they frantically tried and are trying to get people out of their contracts by offering them what looks like lucrative rev share splits.

That RPM doesn't seem incredibly low to me. But low nonetheless.
 
The CPMs I have been getting then must be incredibly low. I think my friend's podcast is seeing something of around $0.18 per CPM right now...
 
Thanks for the responses, guys!

And no offense taken. I think that dealing with Machinima has driven me out of my mind.

You see, I've changed my contract with them to use a different model, as they put it, but they didn't update my payments.... so I had a NEW contract but with the OLD payments. By the time they updated it and sent me my back pay, I was so confused as to what payments went with what month that I just threw down my cards and came on here.

I honestly don't have an understanding for it. But I do remember people saying - "Yeah, my CPM is at 8.00, it's a fixed amount" and now I hear that it constantly fluctuates.

Hopefully you can understand my confusion.
 
Update! I just found this in my Analytics dashboard section. It may or may not help to clarify this situation.

"Estimated monetized playbacks" and "Playback-based CPM" can no longer be broken down by "Ad type". For "Ad type" breakdowns, please use "Impression-based CPM", "Impressions" or "Gross revenue"

Attached is a screenshot segment showing what this looks like for my own channel.CPM.jpg
 
Here's the thing to consider too, the network would have no interest in declining your CPM to lower rates - it would be bad for them and you. Since that is the basis for determining the revenue that both they and you get. I understand your frustrations, I was going through the same thing last year trying to figure out Revshare was calculated. You're basically in the dark and a lot of information isn't credible. This forum solved that issue and a talk to a network rep. :)
 
You must log in or register to reply here.
Back
Top