Anyone's CTR/RPM increased recently?

[EVO]

Hey

Views are going OK this month / on par with same last month.

But over the last 3/4 days I have noticed a big jump in CTR/RPM

Page CTR yesterday 2.94% (At 5.65% so far today) compared to last month average 1.65% (Lifetime 2.2%)
Impression CTR yesterday 9.41% (At 10.01% so far today) compared to last month average 5.06% (Lifetime 4.94%)

RPMs I understand will start to increase from the lower Jan/Feb numbers.

But ive never experienced such a jump in CTR ever before?

Thanks for any explanation.

 

[Kristeen]

A number of things could cause something like that to happen so it's hard to attribute these things to one explanation. A lot of it depends on context, which includes where you're from, what kind of content you put out, what ads are showing up on your channel, etc. Also, rates tend to suddenly jump if there's a particular occasion happening (maybe International Women's Day has been affecting numbers??)