Slight Re-brand and Refocus

[Darren Taylor]

Hey everyone! I have a small channel dedicated to digital marketing tips and strategy. I launched the channel to provide social proof of my abilities, which helps me sell consulting services.

On the consulting side, it seems that one particular subject matter gets more peoples interest, my videos on PPC, or pay per click Google ads.

I am considering refocusing my channel to this specific subject, but I worry I'll have a mass unsubscribing or there won't be enough people interested in PPC to justify my channel and my daily views and reach will fall.

But PPC is something that gets me the odd consulting gig, and I am not 100% sure that the people I have worked with found me via a PPC video specifically. It's a catch 22

What do you think I should do?

 

[evoloz]

I see the situation you've got there, Can you not just shift to being more focused on PPC content whilst also keeping an element of your more general digital marketing content? My worry if I was in your position would be how long can you keep producing PPC specific content for? Will you still have fresh ideas in 6 months time?

 

[Johnjackallen]

I would keep doing everything, but if you're seeing better results with you PPC content then I think you should focus more on that, but keep the other atuff going too.

Keeps the content fresh and helps you not to burn out on ideas!