Question about a set cpm vs non specific cpm

L

lewl

Well-Known Member
Hi, I see that different networks have different cpms ($/1000) and some don't give a specific cpm $/1000. And I have a few questions concerning that.

1. Which is better those who give you a set cpm like for example 2$ or those of which you don't have a set cpm? Would the non set cpm network make you more revenue?
2. Which networks use the set cpm method and which don't? (FullScreen,TSG,etc)
3. Which network offers the best cpm/fairest split?
4. On Full screen's site it says gorilla campaigns offer 20-40$ cpms but what about the regular cpms?

Thanks in advance
 
lewl said:
Hi, I see that different networks have different cpms ($/1000) and some don't give a specific cpm $/1000. And I have a few questions concerning that.

1. Which is better those who give you a set cpm like for example 2$ or those of which you don't have a set cpm? Would the non set cpm network make you more revenue?
2. Which networks use the set cpm method and which don't? (FullScreen,TSG,etc)
3. Which network offers the best cpm/fairest split?
4. On Full screen's site it says gorilla campaigns offer 20-40$ cpms but what about the regular cpms?

Thanks in advance
Click to expand...

1. In general, a set CPM is a bad idea because it's a cap on your earnings. That means you can't earn more than a certain amount on ad revenue. CPM is dependent on a lot of factors, so it varies all the time, so sometimes a set CPM might be higher, and sometimes it might be lower. I might be tempted to accept a set CPM in January when ad rates are really low and the set level is above what I'm making, but in general, it's a bad idea to put a limit on what you can earn. From March to December, I wouldn't ever commit to a set CPM unless it's a huge amount. Even a $5 CPM wouldn't be enough to get me to sign.

2. Not sure who offers a set CPM. No one has ever offered one to me.

3. It varies because contracts/splits can be negotiated. Remember that having options is a good thing. If you apply everywhere and are only accepted by a single network, you don't really have any choices-which means you have no power. If several networks accept you and make you offers (and you have the option to stay independent with your own adsense account), you have several options. That gives you power to negotiate a better deal. That's one reason I recommend growing your channel to a level where you have several options before approaching a network.

4. The CPM under fullscreen varies too much to say it's a certain amount. Gorilla is the only set CPM you'll see at Fullscreen. Most the promotions range from $10-30. I haven't seen a $40 one yet and those will probably be gobbled up by the larger channels right away. The only thing more I can really say about Fullscreens CPMs is that we are making more money than we did under our own adsense-but only because we negotiated a contract to make that possible. We have enough monthly views to give us some bargaining power and had plenty of options (including staying independent).
 
Wreckless Eating said:
1. In general, a set CPM is a bad idea because it's a cap on your earnings. That means you can't earn more than a certain amount on ad revenue. CPM is dependent on a lot of factors, so it varies all the time, so sometimes a set CPM might be higher, and sometimes it might be lower. I might be tempted to accept a set CPM in January when ad rates are really low and the set level is above what I'm making, but in general, it's a bad idea to put a limit on what you can earn. From March to December, I wouldn't ever commit to a set CPM unless it's a huge amount. Even a $5 CPM wouldn't be enough to get me to sign.

2. Not sure who offers a set CPM. No one has ever offered one to me.

3. It varies because contracts/splits can be negotiated. Remember that having options is a good thing. If you apply everywhere and are only accepted by a single network, you don't really have any choices-which means you have no power. If several networks accept you and make you offers (and you have the option to stay independent with your own adsense account), you have several options. That gives you power to negotiate a better deal. That's one reason I recommend growing your channel to a level where you have several options before approaching a network.

4. The CPM under fullscreen varies too much to say it's a certain amount. Gorilla is the only set CPM you'll see at Fullscreen. Most the promotions range from $10-30. I haven't seen a $40 one yet and those will probably be gobbled up by the larger channels right away. The only thing more I can really say about Fullscreens CPMs is that we are making more money than we did under our own adsense-but only because we negotiated a contract to make that possible. We have enough monthly views to give us some bargaining power and had plenty of options (including staying independent).
Click to expand...
Thank you for the in depth answers, so with you saying that you wouldn't even commit to a 5$ cpm do you think someone going from network that sets a 2$ cpm to a company that doesn't set a specific cpm would make more revenue?
 
lewl said:
Thank you for the in depth answers, so with you saying that you wouldn't even commit to a 5$ cpm do you think someone going from network that sets a 2$ cpm to a company that doesn't set a specific cpm would make more revenue?
Click to expand...

Most likely yes, but it depends on your audience demographic, what your click thru rate is, and what your audience engagement level is. If you are only getting 100 views per day and are doing gaming videos, then a set $2 CPM is probably going to be pretty good for you for the first year, but you'll probably grow your channel into something larger that will make more than $2 CPMs, so you don't want to be bound by that as you grow.
 
Wreckless Eating said:
Most likely yes, but it depends on your audience demographic, what your click thru rate is, and what your audience engagement level is. If you are only getting 100 views per day and are doing gaming videos, then a set $2 CPM is probably going to be pretty good for you for the first year, but you'll probably grow your channel into something larger that will make more than $2 CPMs, so you don't want to be bound by that as you grow.
Click to expand...
I do make gaming videos and most of them get in the 1000+ views in a couple of days with some even in the 100 000 mark (but that's only a few lol) would you suggest a non specific cpm in that case?
 
lewl said:
I do make gaming videos and most of them get in the 1000+ views in a couple of days with some even in the 100 000 mark (but that's only a few lol) would you suggest a non specific cpm in that case?
Click to expand...

Yes. You may be under $2 for the next two months, but you should be above that for the remaining 10 months out of the year-especially if your click thru rate is over 4%.
 
Wreckless Eating said:
Yes. You may be under $2 for the next two months, but you should be above that for the remaining 10 months out of the year-especially if your click thru rate is over 4%.
Click to expand...
Alright I just have these last questions as your answers have been really helpful lol. What's a click thru rate when it comes to youtube? Is that the amount of times people click on ads? (Not familiar with this as I only knew of a set $/1000 views) and would any of the networks that don't have a set cpm be better than that 2$ cpm in the case I told you? Or are there specific ones? Any ones you can recommend? I was looking at TGS mainly and maybe fullscreen.

Thanks
 
Click thru rate is the % of people that click on monetizable ads. You obviously get paid more when more people click on ads-and some premium ads pay more when you are above a certain level (usually 4%).

You would have to ask each individual network. They'll ask to see your data and if you show a screenshot of your data from adsense, they should be able tell you yes or no. Keep in mind that right now, ad revenue is really low because no one spends money on ads in January, so it's likely to be below $2 on average.
 
Wreckless Eating said:
Click thru rate is the % of people that click on monetizable ads. You obviously get paid more when more people click on ads-and some premium ads pay more when you are above a certain level (usually 4%).

You would have to ask each individual network. They'll ask to see your data and if you show a screenshot of your data from adsense, they should be able tell you yes or no. Keep in mind that right now, ad revenue is really low because no one spends money on ads in January, so it's likely to be below $2 on average.
Click to expand...
I'm currently with a network so I don't think they can see the adsense lol but I'll ask them about it. Thanks for answering all my questions greatly appreciate it :)
 
You must log in or register to reply here.
Back
Top